Guide to Selecting a content Agency

Estimated read time 2 min read

Nearly 86% of B2C companies and 91% of B2B companies say they use content in their marketing strategy.

Of these, 62% (B2C) 56% (B2B) use external resources for certain content marketing activities . Content creation, content promotion, results in measurement, and strategy is  some examples of activities that are regularly delegated to non-internal experts at the organization.

However, in more than half of the cases, the in-house team is made up of one person serving the brand as a whole. We can guess that this person must wear several hats! … and having to deal with burnout in some cases!

Choosing the external resources you will use becomes very important, especially with the speed at which the content marketing landscape changes every year.


  • The first question you need to ask yourself is: do I need an agency?
  • If you are currently experiencing one or more of these challenges, it may well be that an agency may be needed:
  • Lack of time to create content
  • Produce a fairly wide variety of content
  • Produce truly engaging content
  • Measure the effectiveness of content initiatives
  • Develop a strong content strategy
  • But let’s first define what we mean by the content agency.

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    In our view, a content agency is a group of content experts working with a group of clients to provide one or more of the strategy, production, publishing, distribution, and content amplification services. Number of branding agency manchester available

Make a plan

  • In this context, you must clearly outline the goals of your website and determine how you will achieve them.
  • This step is vital for several reasons:
  • A plan is an anchor element to designate for any subsequent decision.
  • You will have a road map that can be used to define deadlines and targets.
  • You can adapt to any surprises.
  • The simplest way to create your plan is to ask questions about your site’s audience and its required elements. You might ask, “What is the purpose of our site?” Or “What is our development budget?” Some of these questions may seem obvious, but their answers will help to better understand your goals and needs.

Once you have your answers, you can identify your top priorities and find out how to accomplish each one. By the time this step is over, you will have a clear and definite plan that can propel you into the next phase.

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