Nearly 86% of B2C companies and 91% of B2B companies say they use content in their marketing strategy.
Of these, 62% (B2C) 56% (B2B) use external resources for certain content marketing activities . Content creation, content promotion, results in measurement, and strategy is some examples of activities that are regularly delegated to non-internal experts at the organization.
However, in more than half of the cases, the in-house team is made up of one person serving the brand as a whole. We can guess that this person must wear several hats! … and having to deal with burnout in some cases!
Choosing the external resources you will use becomes very important, especially with the speed at which the content marketing landscape changes every year.
AGENCY OR BANK OF FREELANCERS?
In our view, a content agency is a group of content experts working with a group of clients to provide one or more of the strategy, production, publishing, distribution, and content amplification services. Number of branding agency manchester available
Make a plan
Once you have your answers, you can identify your top priorities and find out how to accomplish each one. By the time this step is over, you will have a clear and definite plan that can propel you into the next phase.